Monday, September 7, 2015

Namaste it ain't

There is a wrongheaded Revlon commercial running these days. Wrongheaded because the voiceover advises listeners, "Don't be envious, be envied."
No, no, no.
Poor makeup company, why do you have to do the wrong thing in the name of selling your products?
Sure, advise consumers against envy, that is a sentiment we can get behind. But the ad, by creative agency AR New York, goes on to urge consumers to "be envied," thus rejecting humility and embracing arrogance.
Poor Revlon, were you so enamored of the facile word play that you green-lighted this ad? If so, dull wit compounds your mistake. Even cloaked in childish wordplay, it remains a mean message.

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